Week 11.2

Today we took the time to work on personas. To do this we started with calling our site and talking to them about the users of the site. My talk with the candy lady was very insightful and helped a lot with developing my persona and also changes that I have to make to my sitemap as well.

Who is the primary user of the site?
"mostly anyone, we've had a lot of publicity over the breaking bad tour and it really is anyone who is a fan of the show. We have gotten world travelers all the way from Ireland, Englad, and Alustraia just to name a few. We also specialize in homemade black licorice and really have a nice old fashioned feel to our store. We pride ourselves in our custom shop experience and really attract anyone."

What do you want them to get out of the site?
"Breaking Bad is our biggest publicity and really brings people in, when they google breaking bad, the Candy Lady will show up. It is important that they can view this information in an easy way and know what we have to offer. While they are looking at breaking bad things most people also try our other candy that we have to offer. We are very specific about our candy and creating the best quality products  from scratch without using any preservatives. "

After talking with The Candy Lady I learned just how important the Breaking Bad experience is to their customers and who comes into the store. I took the time to change my site map first and then start working on my persona of who I felt would most likely use the site.

Revised Site Map

Persona List

Name: Joan Parker

Age: 34

Location: Central City, Colorado

Occupation: Journalist

Biography: Joan is a happily married to her Husband (Michael) and a mother of 3 children a boy age 2 (Brady) a girl age 5 (Hilary) and the oldest daughter age 7 (Amanda). She has worked at her job in Central City Colorado for 12 years now writing for the local paper on entertainment. Joan loves her job as a journalist and loves anything the topics she gets to write about telling her readers about the latest entertainment available. Her favorite TV show currently is Breaking Bad on AMC and enjoys sharing her thoughts through paper.

Joan is constantly on the move going to premiers and seeing locally what is available to the public of Central City. Downtime really is a luxury with always being on the move and a family of 5 at home. Movies and TV shows are her biggest outlet for letting go and relaxing.

Quote: “My family is my life, but entertainment is my business”

Online Activities: Being a journalist for the local paper, Joan is constantly online looking for new things to write about. Her latest obsession is watching TV shows online that she needs to catch up on.

Motivations: Joan found The Candy Lady on her search for tours based off TV shows and movies. The Breaking Bad Experience caught her eye as something that her readers (and herself) would really enjoy.

User Goals: Her goal in using the site is to find out as much information about the experience that she can in hopes that she can buy tickets and visit the shop. This would be a great story for her to write about and enter into the paper.

Interests: family, writing, entertainment, travel, shopping, communicating, researching,